Portfolio

Empty commercial units in a new development by a developer no one knew yet — they had to be filled, and the appeal of the apartments depended on it.

Bring in not just any tenants but anchor ones — major chains plus useful small business — so the complex becomes self-sufficient, which lifts the price per m² of the housing itself.

Built a ~50-person base of retail-chain decision-makers (Apollo); prepared decks & scripts and handed a qualified pipeline to sales; ran ads to small business — “rent for the price of a coffee.”

Seven major chains signed, plus small businesses — and price per m² rose from $900 to $1,250 in about six months.

A limited budget — but leads had to come in steadily and predictably, with no chaos and no waste.

Don't run the ads myself — build a system: outsourced specialists + my own landing pages + end-to-end analytics to stay in control.

Owned a ~$10k/mo budget; directed several outside specialists running the full performance stack (Meta + Google); wired end-to-end analytics — GTM, GA4, Meta Pixel, Binotel call-tracking, live chat.

~1,200–1,400 leads/month at a $6.5–$20 CPL depending on the project — the whole funnel on instruments.

Many units have no balcony — residents have nowhere to put things; we needed to upsell storage rooms and parking.

Demand for extra space is baked into the product — just activate it gently on a warm base, at almost no cost.

An SMS/lifecycle campaign to current residents + retargeting of Meta/Google leads; upselling parking spots and storage rooms.

One campaign on ~$100 spend brought ~$50,000 in sales — ROMI ≈500× — then kept as a recurring low-cost channel.

The logo was made for the pathos, with no meaning; weak trust; old negativity surfaced in search; the brand had no single sense of its own philosophy or positioning.

A brand must carry meaning — colors and elements = the company's essence (full-cycle development) — and trust must be won before the client googles you; every material should speak one language.

Rebranded Dobrograd (identity + brandbook); designed the Iron Invest Group logo from scratch; reworked property presentations to reflect one philosophy; ran a 5-month SERM that beat the old negativity and cleaned up brand results in search and AI.

A coherent brand with clear positioning, more trust and recognition, one visual language across materials, and clean results in search and AI.

A new investment hotel on a competitive market — we had to announce the project and reach the local and investor audience (the hotel also sells units to investors).

For a physical product in a specific location, offline plus live events hit the right audience more precisely — and more humanly — than digital alone.

An offline campaign via OOH/print contractors — billboards + digital screens; organized events for residents/community (loyalty and word-of-mouth) and networking/partner events (realtors, partners, investors).

Contributed to ~+10% growth in unit sales and a clear lift in project awareness.

We needed the developer's main site and landing pages for projects and campaigns — but budget and timelines were tight, and agencies are expensive and slow.

What I can build fast and cheap myself (landings on AI tools), I build by hand; where a serious site is needed, I direct a contractor on a clear brief — and wire analytics from day one, not later.

Built project landing pages myself on Google AI Studio with end-to-end analytics from the first click; directed the developer's main-site build — brief, contractor selection and control, WordPress.

Saved ~$2,000 on landing development; fast landings for every campaign; the main site under control; data collected from the first click.

An abandoned YouTube channel (~800 views); the audience had no interest in "about us"; plus customers' fear of being cheated when buying a car from abroad.

Stop advertising ourselves → make wide content about how car import actually works, and speak honestly about the downsides and mistakes — that's what builds trust and travels further.

Found and ran a production agency (topics, locations, cars, coordinating departments and clients); ran marketing across several markets (Ukraine, Moldova, later Poland), learned local car-import law; influencer collaborations.

Videos grew from ~800–1,000 to 30,000–40,000 organic views; influencer marketing at ~20% lower CPA ($120/deal); Instagram 5k→14k plus a second profile 0→10k; the ManyChat I implemented grew into two new departments (lead-gen and chatbots).

Iron Invest's 15th anniversary needed a brand film worthy of the milestone — real production value, but on-brand, on-budget and under control with an outside crew.

Hire the craft, own the story: bring in a real production agency but keep a hand on every stage — concept, script, set and cut — so the film says exactly what the brand means.

Wrote the concept & script; found and directed the production contractor end-to-end (budget, timeline, quality); took an active part on set and approved the edit.

A brand film that carried the company's 15-year story and strengthened image and trust around the anniversary.